In 2008, DCN set out to refine its message and create a branding package to carry that message forward in a consistent manner. As part of that effort, DCN retained me to create the new logo, and with that as the base, to create the supporting materials (brochures, website, posters) to convey DCN's new image. The logo itself (shown on this page) is not particularly complex; but that is a large part of the concept behind it. Our goal was to make DCN appear to be friendly, approachable, and not a web-centric nonprofit that would overwhelm clients with technology. At the same time, as a internet-related service provider, we used lower case letters to reflect standard URL protocol. In fact, every aspect of the logo – from the color, to the typeface, to the size of the dot between "dcn" and "org" – was discussed and decided upon by DCN's executive committee. Every aspect of this logo is the end result of numerous drafts and revisions. The logo on this page links to a sampling of some of the other materials based on the new DCN logo.
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